Aveda BE CURLY™ ADVANCED Shampooing Hydratant Moisturizing Shampoo for Curly Hair 250 ml

Give your laundry routine a solid foundation.

Curls and waves are naturally more fragile, which is why our revolutionary shampoo for curly, coily, and wavy hair has been reformulated with a plant-based peptide that strengthens curls.
This silicone-free Be Curly™ Advanced shampoo for curly hair removes impurities and product buildup from the hair and scalp.
When used with Be Curly™ Advanced Conditioner, it acts as a protective shield, enveloping each curl to shield it from humidity and instantly reduce frizz*.
After a day of washing, curls look healthier and more defined*.

What do our AVEDA stylists think?
"A shampoo with a texture that's different from traditional shampoos and really pleasant to lather up. Special mention for the scent—I'm a big fan." Hugo - hairstylist at Salon Minelle, Strasbourg

Ingredients that are 94% naturally derived**, vegan, not tested on animals, and Leaping Bunny certified.

- Vegan Peptide for Curl Definition: A powerful blend of peptides derived from hydrolyzed pea protein and vegetables for stronger curls and waves. The low-molecular-weight peptide penetrates and strengthens vulnerable strands.
- Kokum seed butter: Deeply nourishes and moisturizes, and provides optimal detangling to help reduce breakage in curls and waves.

*Ex vivo tests on hair strands when used with be curly advanced™ conditioner.
**According to ISO 16128, derived from plant sources, non-petroleum mineral sources, and/or water.

Benefits: 
- Gently cleanses your hair.
- Helps define waves and curls before the rest of your routine.