Cerruti Vivo Eau de Parfum Eau de Parfum

VIVO CERRUTI 1881. BREAK THE CODE. BE ALIVE.
A modern fragrance, full of energy and sensuality.

CERRUTI 1881. VIVO
The company is setting out to conquer new territory with its first major launch in more than three decades.
VIVO, a disruptive and innovative fragrance for men of Generations Y and Z, marks the beginning of a new chapter.
Cerruti 1881 reinvents itself with VIVO, a revolutionary concept in a completely new bottle that invites you to UNLOCK THE CODE and LIVE.

REVEAL THE CODE
“1881 is a universal enigma. A poetic combination. A code steeped in memories, a four-digit secret.” – Nino Cerruti
VIVO is the ultimate expression of the philosophy so dear to Cerruti. Meaning “I live” in Italian, this name has been adapted into 18 languages spoken across five continents to reflect the interconnectedness and inclusivity characteristic of our multicultural era.

Combining masculine power with sophisticated simplicity, this captivating bottle piques curiosity with its bold and innovative design.
To access the fragrance, simply twist the cap to reveal the vertical secret code, V1881, in orange letters.

LIFE
VIVO is an intense and addictive amber fern fragrance with a truly unique masculine signature.
An Eau de Parfum that combines boldness and confidence, radiating energy, with a blend of invigorating spices and delightful woods.
The crisp, radiant apple and tangy ginger form the fragrance's top notes, enhanced by the vibrant freshness of cardamom and pink pepper.
In the heart notes, rum and tagetes extend this fruity aspect and create a contrast with the warm, toasty notes of sesame.
Earthy, woody vetiver and fiery saffron blend into a sensual, creamy amber base that adds depth to this powerful and addictive men's fragrance.

To bring to life VIVO To capture the bold energy of this Eau de Parfum, the campaign highlights the dynamic interplay between the physical and digital worlds.

Fragrance family: Amber Fern
Top notes: Nigerian ginger, cardamom, Firad apple, pink pepper
Heart Notes: Rum, Sesame Absolute, Tagetes
Base notes: Haitian vetiver, saffron, ambroxan