Gucci Gucci Flora Gorgeous Gardenia Eau de Parfum

Escape to a magical world where joy reigns with Gucci Flora. A floral fragrance for all free-spirited women brimming with positive energy.

The fragrance is built around the gardenia flower, admired since time immemorial for its splendor; it is said to have been used in elixirs and magical potions. Inspired by this legend and the idea of its mystical power, the magnificent note of white gardenia is combined with a sunny jasmine grandiflorum absolute.
This delightful elixir of joy opens with a sparkling accord of pear blossom and unfolds into a delicate trail of brown sugar.

It comes in a new, elongated bottle made of lacquered pink glass and topped with a shiny gold cap, making it a precious object. The Flora motif, a hallmark of the House, has been reimagined in a design inspired by Alessandro Michele’s vision. An essential element of the identity Gucci The pattern features a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.

Directed and filmed by artist Petra Collins, and starring artist, actress, trailblazer, and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy-pink world, inspired by Japanese anime and filled with pop culture references, where abundance reigns.

“In the Flora Gorgeous Gardenia campaign, the challenge was to convey a floral world in an unexpected way. Miley Cyrus serves as our inspiration—an artist with a spirit that’s both rock ’n’ roll and eclectic… After all, why shouldn’t a rock ’n’ roll attitude be compatible with Flora’s floral world?” — Alessandro Michele.

Fragrance Family: Floral 
Top notes: Pear blossom
Middle notes: White gardenia, jasmine
Base notes: Brown sugar - Patchouli