Ireland
A brand that delivers vibrant color with the performance of Koleston Perfect, specially formulated to reduce the risk of developing allergies*. Featuring the revolutionary new ME+* color-forming molecule.
How does Innosense work?
1 - T cells check whether every substance that enters our body poses a potential threat, such as bacteria or viruses.
2 - When T-cell receptors bind to a potentially harmful substance, they activate the body’s immune system. However, T-cells can sometimes make a mistake: a substance is identified as dangerous and triggers an immune response even though it is harmless. This is what happens when an allergy develops in a person who was previously non-allergic, such as with dried fruit or certain cosmetics.
3 - Allergic reactions to hair dyes can sometimes be triggered in this way, mainly due to two dye molecules—para-phenylenediamine (pPD) and para-toluenediamine (pTD)—which are used for their excellent ability to cover gray hair and provide vibrancy and longevity to hair color.
4 - For more than 20 years, Wella scientists have been searching for an alternative to these molecules that would reduce the risk of developing allergies without compromising on performance and the ME+ results.
ME+ contains the component responsible for vibrancy, color retention, and coverage, but has a modified structure so that it does not activate T-cell receptors as easily—thereby reducing the risk of developing allergies*.
*Even though the risk of developing new allergies is low, other ingredients in this product may cause severe allergic reactions. If you have ever had an allergic reaction to hair dyes, including pPD and pTD, do not dye your hair. Always perform an allergy test 48 hours before each coloring. Follow the safety instructions carefully. ME+ is present in the Pure Naturals, Rich Naturals, and Deep Browns shades of the Koleston Perfect Innosense brand.
Instructions:
Pair them with Welloxon Perfect for exceptional results and high-density.
Wear gloves.
Do not shampoo.
Important: Do not use a metal bowl.
1. Mixing/Preparation
Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns
Always mix in a 1:1 ratio, for example: 60 ml of Koleston Perfect + 60 ml of Welloxon Perfect.
To lighten, tone-on-tone, to a shade lighter: 6% (20 volume)
2-tone lightening: 9% (30-volume)
Lightens hair by 3 to 4 shades: 12% (40-volume).
Vibrant Reds on Gray Hair
30% gray hair: no need to add a natural shade
30–50% gray hair: +1/3 natural shade
50–100% gray hair: +1/2 natural shade
2. Full-head color, tone-on-tone and darker
Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns
Apply immediately from roots to ends.
Rest time:
Bake for 15–25 minutes.
without heat: 30–40 min.
3. Full-head color with lightening
Step 1:
Apply the hair dye only to the mid-lengths and ends.
Leave 2 cm of regrowth.
Pure Naturals, Rich Naturals, Deep Browns
Rest time:
Bake for 10 minutes.
without heat: 20 min.
Step 2:
Apply the hair dye to the roots.
Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns
Rest time:
Bake for 15–25 minutes.
without heat: 30–40 min.
TIP: To enhance the brightness along the length and at the ends, choose a higher strength of Welloxon Perfect than the one used on the roots.
4. Touching up roots
First, apply the hair dye to the roots.
Start where the percentage of gray hair is highest.
When lightening the hair, start where the lightening needs to be most pronounced.
TIP: When lightening hair, use a larger amount than you would for a regular color treatment.
Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns
Rest time:
Bake for 15–25 minutes.
without heat: 30–40 min.
Special Blonde
Rest time:
Bake for 25–35 minutes.
without heat: 50–60 min.
5. Even out the color of the mid-lengths and ends
If necessary, after the processing time, dampen the mid-lengths and ends with water (use 100 ml with Special Blonde) and thoroughly work the color into the roots and ends.
Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blonde
Rest time:
without heat: 5–10 min.
6. Pastel Coloring
Generally, apply to bleached hair (half a shade lighter than the desired final result).
It can also be used on natural hair that is 9/0 or lighter.
To achieve beautiful pastel shades, we recommend Koleston Perfect shades starting with 9/ and 10/.
Mix 1+2 with Welloxon Perfect Pastel or Color Touch Emulsion 1.9%:
1 part Koleston Perfect + 2 parts Welloxon Perfect Pastel.
Apply immediately from roots to ends on previously bleached hair (1/2 shade lighter than the desired shade).
Setting time: up to 15 minutes without heat (check regularly).
Important: To ensure even results, work the color into the hair every 5 minutes.
7. Special Mix - Uses
To deepen the shade or correct the tone.
Special Mix are pure hair dyes.
The clearer the starting base, the less Special Mix is needed.
(With the exception of pitches 10 and 11).
The 1+1 mixture, consisting of 1 part colorant (Koleston Perfect + Special Mix) mixed with 1 part Welloxon Perfect (for example: 30 g of Koleston Perfect + 2.5 g of Special Mix + 32.5 g of Welloxon Perfect).
To enhance highlights or hair partings, Special Mix can be used undiluted with Welloxon Perfect.
For exceptionally vibrant color results, apply to pre-lightened hair. Mixing ratio: 1:1 for all Special Mix shades, except 0/43 (example: 30 ml of Special Mix + 30 ml of Welloxon Perfect).
1+2 for Special Mix 0/43 (example: 30 ml of Special Mix + 60 ml of Welloxon Perfect).
8. Post-processing
Once the processing time is up, thoroughly lather the dye with warm water and rinse thoroughly.
Use Lifetex Color Protection shampoo for colored hair.
To neutralize and set the color, use Lifetex Post-Color Care Cream.
Precautions for use:
May cause an allergic reaction.
Avoid contact with the eyes.
Rinse your eyes immediately if the product comes into contact with them.
Do not use to dye eyelashes or eyebrows.
Wear appropriate gloves.
HAIR DYES CAN CAUSE ALLERGIC REACTIONS, WHICH CAN BE SERIOUS IN RARE CASES.
It is therefore important to follow certain safety precautions; the product should not be used on clients who:
- have previously experienced reactions after dyeing their hair
- have a sensitive, irritated, or damaged scalp; in such cases, the person should consult a doctor before using any hair dye.
IF THE FOLLOWING OCCURS WHILE DYEING YOUR HAIR:
- If you experience tingling, a burning sensation, and/or redness, rinse the hair immediately and stop using the product, as this may be a sign of a more serious reaction.
IN ADDITION, you should not dye your hair again until you have consulted a doctor or sought medical advice.
If you experience rapidly spreading redness, dizziness or lightheadedness, shortness of breath, or swelling of the eyes or face, rinse your hair immediately and SEEK MEDICAL ATTENTION IMMEDIATELY.
If, AFTER DYEING OR IN THE DAYS FOLLOWING, you experience itching of the skin or scalp, if your eyes or face swell, if blisters appear, or if your scalp oozes, YOU MUST SEEK MEDICAL ATTENTION IMMEDIATELY.
Keep out of reach of children.
Tattoos can increase the risk of an allergic reaction to these products.
Do not get a perm immediately before or after coloring, with the exception of Color Volume by Perform.
Please read the Cubor Volume user manual carefully!
Do not use after using a metallic hair dye.
Do not use metal objects when mixing.
Do not exceed the recommended rest periods.
Rinse your hair thoroughly after application.
Clean up any spills on the skin or clothing immediately.
Heavy sweating can cause discoloration on clothing and skin.
Use the mixture right away.
Do not use any leftover mixture; discard it immediately after use.
Dispose of only completely empty containers.
FOLLOW THESE INSTRUCTIONS AND PRECAUTIONS, AND ASK YOUR CLIENT TO READ THEM.
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