GUERLAIN Rouge G L'Écrin Bijou Double Miroir The customizable lip balm

Red G, the iconic jewel-encrusted lipstick from Guerlain, has been reimagined as an ultra-nourishing formula available in a wide range of highly pigmented, long-lasting shades, in either a satin or velvety matte finish. Composed of 89% skincare base¹, its formula—made exclusively with natural waxes—includes a lily oil extract with smoothing and regenerating properties for exceptional comfort².

The design of this iconic lipstick has also been reimagined in a dazzling new gold case that reveals its secret double mirror. Customizable and refillable at will, the Rouge G cases come in a range of designs that highlight the brand’s expertise and commitment to Guerlain.

The cases are divided into three distinct categories:
- Prints: elegant patterns with a wild look.
- Timeless classics: solid, elegant colors.
- Decorative elements: inspired by fine materials for timeless elegance.

The weight of this jewelry box has been reduced by 19%, and its manufacturing process has been optimized, resulting in a 30% reduction in CO2 emissions compared to the previous generation of Rouge G³ jewelry boxes.

For your first Rouge G purchase, choose a shade and a case to create your complete lipstick set. For subsequent purchases, simply refill the shade or switch cases to suit your mood.
The new Rouge G cases are compatible only with the new-generation refills, and vice versa.

¹Average percentage of the base formula, excluding pigments and pearlescent agents, in the Rouge G line: at least 81% for Rouge G Velvet and at least 89% for Rouge G Satin.
²In vitro testing of the ingredient.
³A full-size Rouge G and a refill.