Gucci Gucci Bloom Eau de Parfum

Capturing the contemporary spirit, diversity, and authenticity of women Gucci, with natural notes of tuberose and jasmine Gucci Bloom leave an intense and unexpected floral scent on the skin.

Capturing the contemporary spirit, diversity, and authenticity of Gucci women, Bloom is Creative Director Alessandro Michele’s first fragrance for the brand Gucci. Conceived as a stroll through the heart of a lush garden, Bloom is a fragrance that blossoms, just as its name suggests. The natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. The Rangoon Creeper, a flower discovered in southern India that exudes a powdery floral scent, changes from white to pink and then to red as it blooms.

The campaign highlights the fragrance’s ability to transport the wearer to the lush garden that inspired it. It features actress Dakota Johnson, model and actress Hari Nef, and artist Petra Collins.

Fragrance family:
Top notes: Rangoon Creeper
Heart notes: Tuberose
Base notes: Jasmine bud