Prada Paradigme Eau de Parfum

What if there were another way?
Paradigm, the new signature men's fragrance from Prada.
A fragrance that transcends traditional preconceptions by asking: What if there were another way?
A question that serves as an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one’s own paradigm.

ANOTHER WAY TO NAME A FRAGRANCE
Paradigm [pa-ra-digme] noun (masculine).
A new perspective. A new way of thinking, doing, and being. An enhanced anagram of Prada that creates a direct link to our iconic women’s fragrance: Paradoxe.

ANOTHER WAY TO CREATE A FRAGRANCE
Paradigm Eau de Parfum reimagines the traditional way of creating a fragrance.
Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville have decided to pioneer a new olfactory paradigm by reversing the traditional structure of fragrance composition, starting from the base and working upward—like an inverted pyramid—a symbolic echo of Prada’s iconic triangular logo.

The result is a cutting-edge yet highly sophisticated woody-amber fragrance that oscillates between enveloping warmth and exhilarating freshness.

The fragrance opens with the warm sensuality of amber woods—a blend of Peruvian balsam, benzoin resin, and robust guaiac wood. At the heart lies the iconic green Bourbon geranium, this time reimagined with rosy floral notes unfolding over a vibrant heart of Calabrian bergamot and airy musks that elevate the composition.

“The driving force behind this fragrance was boldness—the boldness to challenge classicism and propose a new, more sensual and magnetic concept.” Marie Salamagne, Master Perfumer.

AN ALTERNATIVE APPROACH TO DESIGNING A BOTTLE
The bottle Paradigm immediately piques one's curiosity.
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement thanks to the slanted, tactile Prada triangle—the House’s iconic signature.
A lacquered bottle featuring an intense and alluring gradient from black to green, the House’s signature color.
The case features the brand's signature Saffiano leather pattern and is embellished with a silver Prada logo.

“When designing the Paradigme bottle, we drew inspiration from Prada’s fragrance archives, then sought ways to reimagine the design through a contemporary lens. The green color is unexpected; the beveled edge of the inverted triangle stands out as a surprising detail. In this way, it is quintessentially Prada—undeniably sophisticated, yet with a touch of eccentricity.” Coralie Salem, Creative Director, Prada Beauty.

Fragrance family: Woody Amber
Top Note: Calabrian Bergamot Heart
Heart note: Bourbon geranium
Base Note: Amber Woods