
Created in 1960 by Paula Kent and her hairdresser Jheri Redding, the Redken brand is a professional hair care brand that aims to allow all women to realize their hair dreams thanks to its scientific approach to hair. By balancing protein, hydration and acidic pH, Redken offers a unique formula that has become the foundation of hair care today.
Redken hair care and styling product lines meet the specific needs of each hair type. Formulated using high-quality ingredients, Redken products are tested by professional hairdressers to guarantee their effectiveness and their ability to respond to the infinity of hair problems.
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