Rochas

In 1925, at the age of 23, Marcel Rochas founded the ROCHAS fashion house, inspired by core values of boldness, joie de vivre, and elegance. He created a unique vision of femininity—one that was comfortable and pleasant to wear, yet also sumptuous to behold. With Femme in 1945, dedicated to his wife Hélène, this fragrance marked the beginning of a beautiful love story between the house and fragrance. The House would also create Byzance, Madame Rochas, and Eau de Rochas, which would leave their mark on the world of perfumery.