Discover the new Pure Color lipsticks, now available in refillable versions.
A moisturizing, long-lasting velvety matte finish.
MAKE A LASTING IMPACT
The iconic lipstick Pure Color has been reimagined in a new, innovative formula available in 47 bold shades for plump, beautiful lips.
SPECIAL EVENT AT 10 A.M.
Dress your lips in rich color and enjoy exceptional 10-hour wear without compromising on comfort.
MATTE VELVET FINISH
A velvety matte finish for vibrant color and full coverage. The new Pure Color Matte blends seamlessly onto the lips thanks to its moisturizing formula.
HEALTH BENEFITS
Thanks to the Moisture Lock complex, lips are intensely nourished and hydrated. They look visibly plumper and smoother, even after removing makeup.
EASY TO APPLY
A lip liner specially designed to sculpt and define your lips with precision and ease.
LIKE A PIECE OF JEWELRY
The new gold case with a magnetic lid was designed to look like a piece of jewelry. Now refillable, it lets you change the color to suit your mood.
#Leaveyourmark*: one lipstick, one moment.
Want a different finish? Check out our lipsticks Pure Color Cream and Pure Color Hi-Gloss.
*Make a lasting impression
Discover the nourishing benefits of the Moisture Lock complex.
Derived from natural sources*, the Moisture Lock complex is a unique nourishing blend that leaves lips plump and continuously hydrated.
• Plant oils: a blend of raspberry seed, meadowsweet, and apricot kernel oils deeply nourishes the lips.
• Salicornia extract: a powerful plant that helps maintain optimal lip hydration over time.
*In accordance with ISO Standard 16128.
Benefits:
- Velvet matte finish
- Special 10 a.m. session
- Moisturizing formula
- Ultimate comfort
- Refillable case
Apply the lipstick in a single stroke for intense color.
Apply several coats to increase the intensity.
To make application easier and prevent the grapes from breaking, do not pull the grapes more than 13 mm out of the tube.
Be sure to close the case tightly after each use to preserve the product's full quality.
The ingredient lists for our brand’s products are updated regularly. Before using a product from our brand, we encourage you to read the ingredient list on the packaging to ensure that the ingredients are suitable for your personal use.
Dimethicone, Isoeicosane, Polyethylene, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Bentonite, Trimethylsiloxysilicate, Polysilicone-11, Silica, Tocopheryl Acetate, Microcrystalline Wax, Tocopherol, Salicornia Herbacea Extract, Rubus Idaeus (Raspberry) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Prunus Armeniaca (Apricot) Kernel Oil, Caprylic/Capric Triglyceride, Triethoxycaprylylsilane, Dimethicone Crosspolymer, Polyglyceryl-3 Diisostearate, Fragrance (Parfum), [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 (CI 15850), Red 7 Lake (CI 15850), Red 21 (CI 45380), Red 22 Lake (CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (Ci 73360), Red 33 Lake (Ci 17200), Yellow 6 Lake (Ci 15985), Yellow 5 Lake (Ci 19140)] ILN50396
Complete your look
Brand contact:
Whitman LBS NV, Nijverheidstraat 15 - 2260 Oevel - BE
contactmanufacturer@elcompanies.com