shu uemura art of hair Shampoing Fortifiant Fine, fragile hair 300 ml

Izumi Tonic from Shu Uemura Art of Hair draws on the ancient Japanese "yu-su-ru" tradition of hair care, which involves soaking the hair in rice water.

Infused with rice water, this shampoo provides many essential minerals and vitamins for strong, thick, and shiny hair.

The rice water in this shampoo is at its optimal concentration to coat the hair shaft and deliver all its benefits.

Its lightweight, clear formula gently cleanses the hair. It strengthens and thickens the hair, leaving it with radiant shine and a seductive softness. Hair is 30 times stronger*. It is protected from breakage, and split ends are reduced by 91%*.

The precious rice from Izumi Tonic is harvested from a sustainable rice paddy in Hyōgo, Japan, where it grows undisturbed in a protected ecosystem.

Its bold, androgynous fragrance with floral notes is brought to life by premium ingredients. The citrus, woody, and musky notes evoke a sublime landscape of Japanese rice paddies. Its top notes center on bergamot and lemon infused with a heart of ylang-ylang. Its base notes combine sandalwood and rice powder. A hint of vanilla seals this unique fragrance, adding a desirable and comforting finishing touch.

The shampoo Izumi Tonic is ideal for fragile hair that needs strength and body.

*Product test: Izumi Tonic Shampoo + Mask + Serum

Benefits: 
This formula is rich in nourishing rice water, amino acids, vitamins B and E, minerals, and antioxidants.

Results: 
With this shampoo, your hair will be stronger, thicker, and protected from breakage. It will be moisturized and radiate a brilliant shine.