Available in 16 shades, this revolutionary powder foundation features a breathable, easy-to-blend formula that can be applied dry or wet, offering buildable coverage with a natural, “bare-skin” finish.
Inspired by more than 140 years of excellence SHISEIDO In the world of powders, this revolutionary powder foundation—with its breathable, easy-to-blend texture—can be applied dry or wet, offering buildable coverage with a natural, “bare-skin” finish.
Formulated with ActiveForce™ Technology, this creamy, lightweight product adapts perfectly to every skin tone while resisting heat, humidity, and facial movements, for a complexion that glows with freshness and natural beauty—no touch-ups required. Thanks to the innovative combination of Time Match Powder, Self-Regenerating Gel, and ActiGel Polymers, this powder foundation enhances radiance by wicking away excess moisture, for a flawless finish from morning to night.
Enriched with wild thyme extract for its antioxidant properties, light-reflecting mother-of-pearl powder, hyaluronic acid for instant hydration, and Smart Correcting Powder to enhance skin texture and brighten the complexion, this innovative formula provides completely even, custom coverage for 24 hours.
Presented in a compact case with clean lines and accented by the brand’s signature thin red stripe, this powder offers flawless, long-lasting wear that resists sweat, water, and humidity, and controls shine for up to eight hours.
Organized into five shades based on their depth and intensity, the 16 available shades—which take their names from Ki, a Japanese concept symbolizing vital energy—have been carefully balanced to ensure a perfectly even finish, regardless of the application method.
Benefits:
Natural finish
24-hour buildable coverage
Resistant to heat, humidity, and facial movements
Suits every skin tone
Instant hydration
This powder foundation comes with a professional-quality 2-in-1 sponge applicator, specially designed to provide light to medium coverage. The white side, which has a texture similar to that of a velvet powder puff, is used dry. Blend the pigments by working from the center of the face outward. Then apply in small dabs to areas requiring more coverage. Moisten the black sponge-like side and squeeze out excess moisture before applying the powder evenly over the entire face. For a diffused effect, sweep the powder using the HANATSUBAKI HAKE Face Smoothing Brush, or use the MARU FUDE Multi-Purpose Face Brush dampened with water for a more translucent finish.
The ingredient lists for our brand’s products are updated regularly. Before using a product from our brand, we encourage you to read the ingredient list on the packaging to ensure that the ingredients are suitable for your personal use.
TALC-SYNTHETIC FLUORPHLOGOPITE-TITANIUM DIOXIDE (CI 77891)-ETHYLHEXYL METHOXYCINNAMATE-IRON OXIDES (CI 77492)-ZINC OXIDE-DIPHENYL DIMETHICONE/VINYL DIPHENYL DIMETHICONE/SILSESQUIOXANE CROSSPOLYMER-BORON NITRIDE-NYLON-12-HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER-CAPRYLIC/CAPRIC TRIGLYCERIDE-STEAROXYMETHICONE/DIMETHICONE COPOLYMER-DIMETHICONE-MICA-IRON OXIDES (CI 77491)-DIPHENYLSILOXY PHENYL TRIMETHICONE-ZINC MYRISTATE-PCA DIMETHICONE-IRON OXIDES (CI 77499)-AMODIMETHICONE-PHENOXYETHANOL-MAGNESIUM STEARATE-STEARIC ACID-POLYMETHYLSILSESQUIOXANE-ALUMINUM HYDROXIDE-DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER-CHLORPHENESIN-ETHYLHEXYLGLYCERIN-POLYSILICONE-2-LITHIUM MAGNESIUM SODIUM SILICATE-SILICA-GLYCERIN-HYDROGEN DIMETHICONE-WATER(AQUA/EAU)-NACRE POWDER-BUTYLENE GLYCOL-BHT-MAGNESIUM ALUMINOMETASILICATE-POLYQUATERNIUM-51-TOCOPHEROL-SODIUM ACETYLATED HYALURONATE-THYMUS SERPYLLUM EXTRACT-ISODODECANE-PEG/PPG-19/19 DIMETHICONE-HYDROGENATED POLYISOBUTENE-TRIMETHYLSILOXYSILYLCARBAMOYL PULLULAN-
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