Lacoste L.12.12 Bleu Eau de Parfum

FROM POLO TO FRAGRANCE

THE FRAGRANCE
Men's Fragrance Lacoste L.12.12 Blue reveals the sparkling freshness of iced yuzu.
Its heart notes of lavender and geranium give way to the powerful woody scent of cedar.
A woody, citrusy fougère Eau de Parfum that combines intensity and sophistication.
A contemporary design, perfect for the modern man seeking elegance.

PACKAGING
The bottle for the men's fragrance features the iconic polo shirt design with its signature fine-ribbed texture.
Featuring a deep blue color and a tone-on-tone embroidered crocodile, it exudes intensity and sophistication.
The gunmetal-gray accents highlight the modernity of this eau de parfum.
The case, adorned with vertical white stripes, is inspired by the trim on the iconic polo shirt.

THE NAME
L.12.12 : L for Lacoste, 1 for the “petit piqué” fabric, 2 for the short-sleeved design, and 12 for the final version of the polo shirt chosen by René Lacoste.
Blue embodies the color and unique identity of this men's eau de parfum.

THE COMMUNICATIONS CAMPAIGN
The campaign takes place in the elegant setting of a Parisian dressing room.
The iconic blue polo shirt has become the symbol of a modern men’s fragrance, while the play of light enhances the bottle and captures the energy of L.12.12 Bleu.

THE COLLECTION
L.12.12 Blue Joins the Iconic Collection Lacoste alongside White, Silver Gray, and Black.
This Eau de Parfum adds another fragrance to the brand's fragrance collection.

Made in France, this fragrance was created using French expertise.

Benefits:
L.12.12 Blue offers an elegant and powerful freshness, creating a sophisticated scent that accompanies the modern man throughout the day.